Behavioural Economics and Public Policy

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Source: CAD Soft Consulting

Behavioural economics is all the rage these days, particularly so when it comes to what it might mean for public policy. We repeatedly read that both UK Prime Minister David Cameron and the Obama White House are very much interested in the use of behavioural economic techniques as a tool of public policy.

But as is so often the case what we mean exactly by behavioural economics is not clear. The Financial Times recently ran an excellent primer – you can find it here.

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